Two years removed from a major social media fail, Sunshine Village really gets it. With 51,000 Facebook fans, 15,000 Twitter fans, 302,143 YouTube views, and 1,500 Google+ followers, Sunshine is doing a lot right. Any social media channel they are on, they optimize and use it to the fullest. And in all instances, Sunshine shows off its snow with rulers and familiar or funny objects.

On Facebook, Sunshine posts often and uses lots of brochure-quality images, spanning across the entire newsfeed on their page. It uses eye-catching graphics and treats the page with the same care and attention that they would a glossy brochure. When not posting new images, the area posts videos—mini movies that seem carefully thought out, yet spontaneous at the same time. And the cover photo features a “Sunshiners of the Day.” Plus, the area takes advantage of every Facebook app space to promote or encourage a purchase. —S.R.